Shop Talk: Pitching Dos and Don’ts

I’m going to avoid any baseball analogies and skip right to the nerdy stuff: pitching editors is a lot like scoring a headshot while you’re being peppered with semi-automatic gunfire and missile explosions. If you want the kill (uh, I mean, gig), you have to get your pitch just right and target it to the soft squishy meat exposed through the tiny crack in their editorial wall of armor. If you’re a little off to either side, you’ll miss the shot and get smoked by the competition. Cold-pitching new editors isn’t easy, but here are some general Dos and Don’ts to follow.

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