One of the things I REALLY love about self-publishing is that it gives you the speed, flexibility, and freedom to try bold experiments and turn on a dime to respond to how your book is performing. I’m a huge advocate of trying new ideas and using each book launch as an opportunity to experiment and test different theories. So I’m putting my own words into action this week, with a wild and crazy experiment: I’ve changed the title and subtitle of my newest book MID-LAUNCH!
It occurred to me when I set out on this new branch of my self-publishing adventure that my choice of using the phrase “Indie Author” in the title of my latest book — and an entire self-publishing series — might be a dangerous move. Some authors and writers get REALLY rankled when you attach the term “indie” to what they do.
I’m not sure if it’s having a negative impact on my books sales or overall perception of my work among some readers, but it has got me thinking more about the term “indie” and what it means to me.
If you’ve got a massive author platform to tap into, it’s not hard to rocket your books up Amazon’s charts and move some serious units right from the get-go. But what if you’ve got less to work with? I’ve been at this for a while, and even with six books out (and more on the way), I’m still developing and expanding my platform to where I want it to be. That hasn’t stopped me from finding success, and it shouldn’t stop you.
My self-publishing manifesto, Write Short Kindle Books, launched just two months ago and quickly became an #1 Kindle best seller in several categories. It’s done really well, though my platform, mailing list, and social reach is a lot smaller than a lot of authors and writers out there. I just launched the follow-up book, Indie Author Success Strategies: 19 Tips to Boost Your Kindle Book Business, and I’m back to square one with building momentum for this new book. Seems an appropriate time, I think, to talk about book launches!