Steam Launch Diary #4: Recovery, Reflection, and Next Steps

Missile Cards is OUT NOW on steam. Only $4.99! – If you want to support my ongoing gamedev efforts this year, grabbing a copy during this critical launch month means a lot! Thanks!

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Taking some time away from Missile Cards hustle the past few days has given me a bit of breathing room to process things, tinker on some other upcoming projects, and consider next steps. Before I dig in, here’s an update of where things stand, since we’re almost two weeks out into launch month and things aren’t looking so hot for the PC version on Steam.

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Minimizing Risk as an Indie Developer (#Gamedev Audio Blog #6)

It’s been a challenging week, with Missile Cards launch sales flowing along at a painfully slow trickle. What better time to talk about minimizing risk as a small indie developer, especially when you’re bootstrapping it and pushing to traction with your first few games projects!

This episode covers tips on minimizing risk to lessen the impact of your games tanking — or at least selling well below your least optimistic estimates.

Enjoy the episode? Please subscribe to my YouTube channel and/or comment to let me know if you’re digging these and want more? Happy to take topic requests or answer Qs in future installments if you have any.

Steam Launch Diary #2: Big Questions and Unknowns

Missile Cards is out NOW on Steam at 10% off this week! Only $4.49 for a few more days – If you want to support my ongoing gamedev efforts this year, grabbing a copy this critical launch week means a lot! Thanks!


It’s t-shirt weather in Vermont at the moment, and the cool breeze wafting in through the window offers a much needed reminder this morning that, yes, there is a living, breathing world outside of this dark, narrow launch tunnel. It’s been a hell of a few days for various reasons, but now that I’ve caught my breath again, it’s time for a quick Steam launch update.

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Experimenting and Struggling with Launching your Indie Game (An Update)

sadstockkittyIt’s day 3 of Missile Cards‘ launch, and I’m about to dive into a full day of freelance word slinging to get caught up on some actual human work deadlines. Before I switch gears from intense Steam game launch hustle over into intense “crap I need to pay my mortgage soon” work hustle, here’s a mini-launch update.

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Steam Launch Diary #1: Surviving the First 24-hours

Missile Cards is out NOW on Steam at 10% off this week! Only $4.49 – If you want to support my ongoing gamedev efforts this year, grabbing a copy this critical launch weekend means a lot! Thanks!

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I’m sitting here typing this at the 24 hour mark threshold since launching my new game Missile Cards on Steam, which means I survived launch day! As you’ll see in a moment, there’s still a LONG ways to go before Missile Cards becomes profitable, even for a small game designed to be a minimum risk thing. This weekend is my big push to try to get as much sales traction as possible, and I’ll need all the help I can get.

All-the-while, I’m blogging my way through the ups and downs of launch month, so you can get a window into what it’s like doing this stuff as a solo indie (hint: it’s really not easy). So! 24 hours in. Where do we stand with Missile Cards?

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Missile Cards is OUT NOW on Steam (PC)


Holy crap: It’s zero day. *Hyperventilates* OK! It’s been an insane 6 months, but my new solo strategy card game Missile Cards is officially OUT NOW on Steam for PC.  It’s only $4.99, and you can grab it during launch at a 10% discount! Every sale, every Steam review, and every bit of help spreading the word during this critical launch weekend means a LOT to me.

Rather than yap on about the game itself (you can learn all about it on the Steam page), I wanted to take a moment to talk about what’s at stake with this launch and how you can help, if you feel up to it.

I’ve spent quite a bit of time blogging this month about struggles I’ve been facing and my quest to break even as quickly as possible by selling 5,000 copies of the game during launch month. I won’t rehash all of that, but that stuff is worth reading if you want a peek into the headspace I’ve been at these past few months.

Bottom line. If Missile Cards hits 5,000 copies sold during launch month, that’s my break even point. It’ll help me pay a few bills and I won’t feel like my time on this was a total loss.

But…if Missile Cards sells double that amount during launch, then we’re talking some potential bigger (and very positive) implications for what 2017 might look like for me gamedev-wise. I’m pushing hard this year to carve out more time making games while not working myself to death. I’ve been juggling too much between my FT freelance work and gamedev, so I’m really….desperately keen to find a better work/life balance.

And if it goes beyond that? Well…let’s just say I’m going to have some SERIOUS FEELS. I have a lot of really neat games in the works but just not enough time to work on them between juggling projects and FT freelancing. If Missile Cards spins into a BIG WIN(TM), then that could potentially let me focus A LOT more of my time on games projects this year.

I’m hoping Missile Cards does well, but I’m not certain what this month will hold for me. Oh, also, here’s the trailer…duh (sorry, I should have posted that sooner).


3 THINGS YOU CAN DO TO HELP! (Thanks in advance)

So… If you want to help, here are three SUPER important things you can do to give me a much needed boost during this critical launch weekend:

  1. Buy the game – Every single sale counts during this launch period! Seriously!
  2. Leave a Steam review – If you’re enjoying the game, please also take a second to leave a short Steam review as soon as you can! That makes a HUGE difference. Most players don’t take the time to leave them, or they often only do if they don’t like the game.
  3. Tell a friend / Share on social media – I’m doing all of my own DIY marketing, so every little bit of help getting the word out means a lot!

Thanks so much! I’ll be blogging about the game and my progress on the “Quest to 5,000” throughout the month at

Cheers and have a great weekend!