Steam Launch Diary #7: Mobile is My Second Chance Hail Mary

Missile Cards is OUT NOW on steam. Only $4.99! (And coming to iOS soon, too) – If you want to support my ongoing gamedev efforts this year, grabbing a copy means a lot! Thanks!

MCiphoneWell, I survived Missile Cards’ launch month on Steam! Nothing went quite as planned, as is almost always the case with any game launch, but that’s just another reason to go into every launch hoping for the best but being prepared for the worst.

I hustled my ass off throughout the month, and I definitely saw some positive results from my efforts. It wasn’t enough to hit my rough goal of breaking even during launch month, but I managed to generate a bit of press, a trickle of sales, some decent interest, and I got over the first big hurdle of simply getting the game out there on Steam.

With that out of the way, I’m 100% focused this month on prepping for a mobile launch on iOS, which is my second chance at hitting my financial goal with this project. I’ve got some exciting updates on that front, but first, let’s look at exactly how Missile Cards did sales-wise during the first month on Steam:

Continue reading

Steam Launch Diary #6: Finding A Silver Lining and Overcoming Adversity

Missile Cards is OUT NOW on steam. Only $4.99! (And coming to iOS soon, too) – If you want to support my ongoing gamedev efforts this year, grabbing a copy during this critical launch month means a lot! Thanks!

coverage

What. A. Week. After being publicly mocked by Duke Nukem 3D co-creator George Broussard for putting what he calls a “throwaway game” on Steam, I didn’t think things could get much worse this week. There’s nothing like having someone kick dirt in your face when you’re already down and struggling.

[Also, it’s a bit weird to be getting traffic from his secret walled “Game Illuminati” forum/group. Ergh. Yeah?]

But despite a rough few days, I’m pretty happy to be able to end the week on a positive note, for once. In the last few days, Missile Cards has picked up some positive coverage, including this great write-up at PC Gamer and another glowing review up at Stately Play. Steam sales have also slowly picked up a  bit of momentum, too.

Before I dig into that and what’s next, here’s a quick update:

Continue reading

Steam Launch Diary #5: Failing Forward and Abandoning the Quest to “Break Even”

Edit: Hi George, thanks for the traffic.

Missile Cards is OUT NOW on steam. Only $4.99! – If you want to support my ongoing gamedev efforts this year, grabbing a copy during this critical launch month means a lot! Thanks!

saleschart

See that chart up there? That’s Missile Cards’ Steam sales since the April 7 launch. That big spike looks pretty exciting…until you learn that this peak represents a mere 55 copies sold during launch day. The rest is all downhill from there. Over the last two weeks, I’ve been averaging roughly 4 sales a day. What does all this mean? What’s next? What did I learn from this experience? Read on, I’ll dish. Continue reading

Steam Launch Diary #4: Recovery, Reflection, and Next Steps

Missile Cards is OUT NOW on steam. Only $4.99! – If you want to support my ongoing gamedev efforts this year, grabbing a copy during this critical launch month means a lot! Thanks!

mc copy

Taking some time away from Missile Cards hustle the past few days has given me a bit of breathing room to process things, tinker on some other upcoming projects, and consider next steps. Before I dig in, here’s an update of where things stand, since we’re almost two weeks out into launch month and things aren’t looking so hot for the PC version on Steam.

Continue reading