“I walked into the store with the full intention of not being embarrassed. Though the shelves were lines with AAA action titles and blockbuster hits, my gaze avoided these enticing games and instead settled on a box adorned with a cat wearing a pink heart suit and purple roller skates. Bolstering my resolve, I looked around, gingerly plucked the game off the shelf, and made my way to the counter. The game store clerk — a young male who clearly fell into the hardcore gamer category judging from his banter with a fellow employee — looked at the copy of Hello Kitty: Roller Rescue I had placed on the register counter and shot me a bemused glance. “It’s for my wife,” I sheepishly volunteered. It was a lie.”

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